Is your brand actually ready for affiliates?

What happens in the fifteen minutes

Four answers, and a straight recommendation.

• 01
  Whether you are ready for affiliates at all. Your margin against the real cost of goods and your current blended acquisition cost. If the offer cannot pay a partner enough to care, no amount of recruiting fixes it, and we will tell you that in the first five minutes.
• 02
  An analysis of your brand. Your offer, your price point, your category and the relationships you already have. Podcast hosts, practitioners, complementary brands, your own buyer list. Most brands are sitting on a partner list they have never asked.
• 03
  In-house or outsourced. Some brands should hire and run this themselves, and we will say so. Others do not have the internal capacity or the warm access and are better off borrowing a network. The answer depends on your team and your relationships, and it is the single most expensive decision to get wrong.
• 04
  Which platform to use. Which affiliate platform fits your volume, your category and your tracking needs, and what it will cost to run. This gets chosen once and lived with for years.